La Senza is a Canadian fashion retailer based in Montreal, Quebec, Canada, which specializes in own-branded stores located in shopping centres, as well as online shopping. Since its first store opened in 1990, the company has grown to include more than 300 stores in Canada. A further 487 stores under the La Senza brand operate in 45 other countries worldwide via licensing, franchise and cooperation agreements.La Senza is wholly owned by Limited Brands of Columbus, Ohio. La Senza owns and operates the La Senza chain of fashion lingerie stores; La Senza Girl clothing stores for teenagers; La Senza Express stores for bras and panties; and La Senza Spirit activewear stores. La Senza's products focus on tasteful lingerie and nightwear but also include loungewear, daywear and accessories. The concept is similar to Victoria's Secret, which is also owned by the Limited Brands corporation.